Wojtek joined DocPlanner as one of its early employees and watched it grow from 25 people into an international scale-up. In 2017 he was building ML-powered products at Allegro, Poland's largest marketplace. At Booking.com he led personalization work on one of the most heavily experimented products on the internet. Today he is Head of Product at GOG.com.

His product work at GOG earned recognition from the Baymard Institute, ranking in the top 1% for UX in video game e-commerce. In 2025, Product Circle named him Product Leader of the Year.

He has trained 40,000+ people in AI literacy - including through Google's "Umiejetnosci Jutra" program and SGH Warsaw School of Economics. At Superhero.tech he co-created AI Product Heroes and leads AI transformation and training work for companies.

Speaks and writes about

• Turning AI prototypes into real products (the "70% problem")
• AI-assisted product discovery and delivery
• The AI tool stack for product teams: Claude Code, Cursor, Lovable
• Personalization and experimentation at scale

Current talk: From Spark to Product: When Prototypes Become Products - see Speaking.

Last updated: July 6, 2026