Practice over theory. Always.
Superhero.tech is an education and consulting company for product builders. We teach what we have done ourselves: building products at scale, now with AI woven into every step.
Why we exist
Most product advice comes from people who observed the work. Consultants who audited it, authors who interviewed about it, influencers who summarized it.
We spent our careers doing it. Seven years running engineering at GOG.com inside the CD Projekt Group, while The Witcher 3 and Cyberpunk 2077 shipped. Growing Displate past $120M as CTO and board member. Building ML products at Allegro back in 2017, before it was a trend. Leading personalization at Booking.com.
When AI rewrote the economics of building, we saw most training rush toward tools and hype. So we built the thing we wished existed: education and consulting grounded in real products, real teams, and the European market - not Silicon Valley fantasies retold with a delay.
Companies we have worked at
The road here
Building
Piotr writes his first production code - the start of a 25+ year arc from software engineer to CTO and board member
Wojtek joins DocPlanner as one of its early employees, ~25 people at the time, and watches it grow into an international scale-up
Wojtek builds ML-powered products at Allegro, before "AI transformation" was a term anyone used
Seven years of engineering leadership at GOG.com in the CD Projekt Group - the years The Witcher 3 and Cyberpunk 2077 shipped
Piotr becomes CTO and board member at Displate as revenue passes $120M; supervisory board at Morele.net follows
Wojtek leads personalization at Booking.com, one of the most heavily experimented products on the internet, then becomes Head of Product at GOG.com
Teaching
Wojtek trains 40,000+ people in AI literacy through Google's "Umiejetnosci Jutra" program and SGH Warsaw School of Economics
Piotr becomes an official Team Topologies Advocate and a regular on engineering-leadership stages and podcasts
AI Product Heroes edition 1: 600 participants ship real products in five weeks
Wojtek is named Product Leader of the Year by Product Circle; GOG ranks top 1% for UX in the Baymard Institute benchmark
Superhero.tech
AI Product Heroes edition 2 doubles to 1,200 participants - NPS +78, rated 9.24/10
Corporate trainings for teams at InPost and Allegro; advisory for Displate, GOG.com, and edrone
Keynotes and talks at Infoshare, Waysconf, ExFest, Meet.js Summit, and SGH
Our product principles
Nine operating principles behind everything we teach and every engagement we run:
- Own your unfair advantage. Compete through differentiation, not imitation. Fight battles you can win, say no to the rest.
- Think big, work small. Ambitious vision, incremental execution. Big goals, small batches.
- Continuous customer curiosity. Weekly contact with customers, always learning. Understanding compounds.
- Learn through rapid experiments. Ship to learn, not to launch. Validate assumptions before scaling.
- Teams of empowered Product Builders. Cross-functional groups own problems from discovery to delivery, with authority to decide.
- Data and research over ego. Decisions follow evidence, not hierarchy. The best argument wins.
- Technology that serves the customer. Engineering choices optimize for user value and business agility, not technical elegance.
- Business outcomes over delivery outputs. Success is measured by customer and business results, not features shipped.
- AI through human judgment. People own decisions. AI accelerates research, creation, and execution.
How we work
Real experience at scale. Everything we teach ran through our own hands first, at companies you know.
AI-native from day one. Our methods were built with AI in them, not retrofitted with a prompt appendix.
European context. Polish and European companies, budgets, and regulations. Advice that works here, not just in a San Francisco case study.
What we are not
Not a certificate factory - the outcome of our course is a shipped product. Not a bootcamp - we level up experienced people, we don't teach basics. Not a guru play - if we haven't done it, we say so.
The founders
Piotr Kacala 25+ years from software engineer to CTO and board member. GOG.com (CD Projekt Group), Displate, Morele.net supervisory board. Official Team Topologies Advocate. 
Wojtek Strzalkowski Product leader building with ML since 2017. Allegro, Booking.com, Head of Product at GOG.com, early DocPlanner. Trained 40,000+ people in AI literacy. Product Leader of 2025. Where to find us
On stage and on air: our talks and podcast appearances and the AI Product Heroes podcast. In writing: the newsletter. Live and free: webinars on YouTube. In your company: trainings, transformations, and advisory.
Last updated: July 7, 2026