Advisory from people who held your seat
We advise boards, product and technology executives, and founders on the questions that don't fit in a workshop: how to structure the product organization, where AI changes your operating model, and what to stop doing.
What we help with
Product organization design. Team boundaries, role expectations in the Product Builder era, and where the classic PM-designer-engineer division still earns its cost. Piotr is an official Team Topologies Advocate; this is home turf.
AI-era operating model. What your delivery process should look like when a prototype costs hours instead of weeks - and which parts of your governance are now pure drag.
Product strategy. Pressure-testing strategy the way a board should: what problem you are actually solving, what you are choosing not to do, and whether your metrics would notice if it worked.
Companies we have advised
Who you get
Piotr Kacala: 25+ years from software engineer to CTO and board member, including board and supervisory roles at Displate and Morele.net. Wojtek Strzalkowski: product leader building with machine learning since 2017, named Product Leader of 2025 by Product Circle. Full backgrounds on the about page.
No associates, no handoffs. The person in the room is the person you hired.
Start with one hard question
Bring us the decision you keep circling. First conversation costs nothing and tells you whether we can help.
Bring us the questionQuestions we actually get
What does an advisory engagement look like?
Usually a retainer: a fixed monthly rhythm of working sessions with the leadership team plus async access between them. Some clients start with a one-off audit of their product organization or AI adoption and decide from there.
Who do you typically advise?
Boards, CPOs, CTOs, VPs of Product and Engineering, and founders of scale-ups. The common thread: you own an outcome that depends on how well your organization builds product, and the AI era just changed the rules under you.
How are you different from an executive coach?
A coach helps you think. We have run the functions you run - engineering at scale, product leadership, a board seat through hypergrowth - so we also tell you what we would do, and why, with the scars to back it up.
Last updated: July 6, 2026